InnPlay at Ice London, the new concept of Live Betting

Here we are, less than a month before ICE London 2022, we tell you about InnPlay, our new Sports betting tool dedicated to Live Betting.

With InnPlay, you decide in real time how to manage the odds with the strategies, the bookings and the amount of markets you want to offer based on the performance of your specific market, without working with standardized data aimed at an undifferentiated mass of bookmakers.